DEEP (digital media) THOUGHTS

i promise deep thinking. about digital media.

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    This is the start of something big

    Not to be lost among the countless other big announcements on day 0 of the 2010 E3 Expo here in Los Angeles, Microsoft & ABC made a pretty big announcement. ESPN3 (ESPN's broadband sports network which streams thousands of live sporting events) will stream for free to all Xbox Live Gold subscribers ($50/month annual). That's right - the only remaining reason to pay a cableco (seriously, these have to be some of the most hated companies not named BP or AT&T), is about to come to a close for many people in a target demo that consumes a lot of media, young to middle-aged dudes. With a combination of Hulu, Youtube, Netflix and now ESPN for Xbox Live, guys will be able to consume any kind of content they want on a TV. I have been saying this for years, but the entire idea of how cablecos price their service, by subsidizing the cost of 90% of content that a user never sees (or wants to see, or even knows about) with high prices on the content they do want to see. A la carte pricing for content and freedom from cablecos is something i am very much looking forward to. Now if only a justin.tv channel can remain online during a world cup match in the interim....
    Tags » new media online video
    • 15 June 2010
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  • About jason

    Hello. My name is Jason, and here you will find some thoughts on the all things digital media, but with a focus on a couple of things i love: movies, music and games. I used to be a VC at FirstMark Capital in NYC, and now lead the International Publishing efforts at online game publisher/developer Riot Games in LA. It goes without saying, but all opinions found on this site are not representative of opinions of either FirstMark Capital or Riot Games. They are my own personal random rants.

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