i promise deep thinking. about digital media.
the yogurt craze is here. in LA, it is primarily Pinkberry and Yogurtland, in nyc there are literally dozens of knock-offs lining every neighborhood. i think it has a little something to do with Americans wanting to be healthier, and these chains supposedly providing fat free sugar free frozen treats (that is, before you pile fat and sugar filled candies and fruits on your yogurt). in any case, this blog isn't about nutrition, it is about digital media. and there is much to learn from Pinkberry and Yogurtland when...